Tips for choosing domain name from experts

Keep it short

If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go. - Andrea Rowland - GoDaddy


Go with .com

Most of the time internet users assume .com when browsing. Having a .net, .info, .tv or any other extension puts another potential roadblock in the process of finding you. Having said that, there are plenty of successful sites that use a .net extension (or something else), but a .com is ideal. - Amy Lynn Andrews


Partial Match Domains (PMD)

A partial match domain is a web address that includes some of the words or phrases that a user entered into Google or another search engine. For example, if someones searched for 'History Channel,' a PMD would be www.history.com. - Wix


Use a Domain Name Generator to Gather Ideas

Okay, so by this point you should have at least a general idea of some possible words to put in your domain. But, some of those words may already be taken, trademarked, or just don't have the 'sound' you're looking for. That's where domain name generators come into play. These generators can turn your ideas into fresh, available domains. Here are some of our favorite domain name generators to try out: Wordoid. This tool allows you to plug in a word, and it will come up with ideas that either contain that word, begin with that word, or end with that word. Lean Domain Search. This tool matches your keyword with other keywords, and generates a list of available domains. DomainHole. This tool allows you to search keywords, find expired domains, generate new names, and more. - ROBERT MENING - WebsiteSetup


Make it short

Length matters because of the processing fluency that we talk about above. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Shorter is better. - Rand Fishkin - Moz


Easy to say and spell

The goal is for your domain name to be passed along easily by you and by others. This is more likely to happen if people don't have to stop and think about how to say or spell it. - Amy Lynn Andrews


Be memorable

There are millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others. Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it. - Andrea Rowland - GoDaddy


Brainstorm

Pick at least five words or phrases that describe the key topic of your website. Write them down, then mix and match the words to create possible domain names. Choose one that sounds good and will be memorable. There's a rule in advertising that says when launching a new product, you need to start by making a list of ten names. The first three are easy. Maybe you can do five or six without breaking a sweat, but by the time you get to last one, you'll be stuck for more ideas. Using the outline described above, choose the best one from your list and you are on your way. Don't be afraid to ask some friends what they like. That's the best way to help choose your domain name! - Ogi Djuraskovic - FirstSiteGuide team


Make it brandable

Brandable, meaning that when you hear or see the domain name, it sounds like a brand. Which means that hyphens and numbers are a real problem because they don't sound like a brand. They sound generic, or strange. For example, if we wanted to create a pasta website that has pasta recipes and sells some pasta related e-commerce products on it; Pasta-shop.com would be hard to brand, say, or remember. PastaAficionado.com sounds brandable, is unique, but quite challenging to say. PastaLabs.com would be amazing because it has a scientific connotation to it, is very brandable, unique, memorable, and stands out. - Rand Fishkin - Moz


Shorter is always better

As we've been saying, shorter is better. If you can't get your domain name down to one memorable word (almost impossible to come by these days), then consider adding one or maximum two more words. Combinations of two words work great for the memorable names like LifeHacker.com or GeekSquad.com. Also, don't use an acronym. People will never remember the letters unless it's a highly catchy name. - Ogi Djuraskovic - FirstSiteGuide team


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