Tips for choosing domain name from experts

Register Your Corresponding Social Media Handles

Social media is key these days - whether we like it or not. The average web-connected human spends one hour on Facebook every day, and, in total, Facebook gets 2 billion visits a month. That's BILLION. What I'm trying to say is: People are much more likely to check what's going on with your brand on Facebook than by actually visiting your website. This is just one of the reasons why you absolutely have to have your professional profiles set up on the most popular social media sites. Whenever possible, get the same handles as your domain name. If these are taken, be creative and use some suffixes or prefixes. Some options: now, daily, hq, get, app. For example, my fictional Lotterio.com brand could go by LotterioHQ on Twitter. - Karol K - Winning WP


Pick a Unique Domain Name

A unique domain name will help your clients remember you. Stay away from names that play on the reputation of an existing business. Generate a following that is exclusively yours. - Wix


Leave room to expand

It's smart to choose a domain name that's related to your niche because it gives users some idea of what your site is about. But you don't want to limit your options too much. For example, a florist might choose a domain name like orchidblog.com, but then want to start blogging about other flowers besides orchids. In that case, the domain might prevent you from attracting readers interested in other flowers. - wpbeginner


Go with .com

Most of the time internet users assume .com when browsing. Having a .net, .info, .tv or any other extension puts another potential roadblock in the process of finding you. Having said that, there are plenty of successful sites that use a .net extension (or something else), but a .com is ideal. - Amy Lynn Andrews


Sometimes Don't Go for the .com

Sorry. I know I'm making things confusing, but please bear with me. There are some exceptions to the .com rule: Chiefly, if your website is meant to cater to a local audience, consider going for a local TLD. For example, building a blog for the German market? How about getting a .de address? Doing this will give your users that little bit of additional awareness and boost your trustworthiness by making it clear you're in their country (via the local TLD). But even with that, you shouldn't limit yourself to just that local domain name. You may still want to expand your brand in the future, and, if that happens, you don't want to find out that someone has already taken your .com. So, at the end of the day, even if you want to cater to a local market, you can still benefit in the long run by getting the .com version as well. And, in the meantime, you can link the .com to your local domain, so, no matter which address someone visits, they still end up at the same website. - Karol K - Winning WP


Be memorable

There are millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others. Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it. - Andrea Rowland - GoDaddy


Go after .com

When it comes to extensions, being unique isn't always better. While new extensions like '.me' or '.pro' may feel hip and eye-catching, '.com' is still the easiest to remember and most often used. In fact, _ of all websites use a '.com' extension. If you can't get the '.com', go with other well-known extensions like '.co' or '.net' or '.org'. Then plan on acquiring the .com in the future. Of course, you'll need to check who owns the .com first. If a big brand already owns your preferred .com, you won't be able to afford to buy it from them down the road. Unless you make mega bucks. But what about those country-specific extensions, such as '.nl' for the Netherlands, or '.de' for Germany? These are perfectly fine if you're not planning to do business outside the country you select. For instance, the .ca extension is great for a Canadian company operating solely in Canada. - Denis Pinsky - Forbes


Keep it short

Shorter URLs are easier to type and remember. They also allow more of the URL to show up in the SERPs, they fit on business cards better and they look better in other offline media. - Ryan Shelley - Search Engine Land


Choose a Simple, Memorable Domain

Your website helps establish your business's brand and credibility. The domain is often the first thing clients see, so find a domain that fits your business, is memorable and easy to spell. - Wix


Help Yourself to Some Domain Name Generators

This is another kind of helper that you can use if you're finding it hard to come up with a cool domain name, and thus, by extension, your business name as well. These tools are very simple to use, but also surprisingly helpful. All they need is one keyword from you - a seed keyword (or a seed key-phrase) - and, in return, they give you tens or even hundreds of suggestions, full of valid and available domain names that you can register right away. The best such tools include: LeanDomainSearch, created by the guys at Automattic (also known for WordPress.com). For example, this is what you get when looking up 'coffee': LeanDomainSearch Business name generator by Shopify works similarly to the above, and also helps you build a Shopify store with the domain name of your choice. Nameboy is a bit more old-school - especially in its design - but it's still useful. This one needs more specific input, and does a better job once you have a general direction you want to follow with your name. - Karol K - Winning WP


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