Tips for choosing domain name from experts

The Right Domain Will Help You Get Found

Domain names impact your rank in search results. Search engines like Google try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com - Wix


Buy the Common Misspellings of Your Domain

This, however, can grow your annual domain bill even further, so it's your call. In general, you're going to be pretty safe if you just focus on a couple of the most likely misspellings of the domain. Looking at my earlier example, Lotterio.com could be misspelled as Loterio.com - single 'T'. Once you have those, redirect them back to your main domain name. - Karol K - Winning WP


Beware of trends

Anything that deals with something trendy will, like the trend, fade away. Stick with a classic name that will span the generations and not be tied down to a trend or fad. Deciding whether something is a trend or here to stay, is a matter of personal judgment, but it's usually not too hard to tell. - Ogi Djuraskovic - FirstSiteGuide team


Keep it unique and brandable

Your blog domain name must be unique, so you'll stand out in your readers' minds. It's smart to research other blogs in your niche and find out what domain names they're using. You don't want to accidentally use a trademarked name, or get accused of copying another blogger. You can also choose to pick a domain name that's more brandable. Brandable domain names are unique, catchy, and memorable. For example, 'Amazon.com' is a much more brandable name than 'BuyBooksOnline.com.' - wpbeginner


Build your brand

If you can't find a good domain that meets the previous rule, use branding to distinguish yourself. Using a unique moniker is a great way to build additional value. Take note that, because of this need for brand-building, you'll likely be slower to gain traction than if you used a more simple and straightforward domain. But, if done correctly, the effort can pay off in the long run. - Ryan Shelley - Search Engine Land


Sometimes Don't Go for the .com

Sorry. I know I'm making things confusing, but please bear with me. There are some exceptions to the .com rule: Chiefly, if your website is meant to cater to a local audience, consider going for a local TLD. For example, building a blog for the German market? How about getting a .de address? Doing this will give your users that little bit of additional awareness and boost your trustworthiness by making it clear you're in their country (via the local TLD). But even with that, you shouldn't limit yourself to just that local domain name. You may still want to expand your brand in the future, and, if that happens, you don't want to find out that someone has already taken your .com. So, at the end of the day, even if you want to cater to a local market, you can still benefit in the long run by getting the .com version as well. And, in the meantime, you can link the .com to your local domain, so, no matter which address someone visits, they still end up at the same website. - Karol K - Winning WP


Help Yourself to Some Domain Name Generators

This is another kind of helper that you can use if you're finding it hard to come up with a cool domain name, and thus, by extension, your business name as well. These tools are very simple to use, but also surprisingly helpful. All they need is one keyword from you - a seed keyword (or a seed key-phrase) - and, in return, they give you tens or even hundreds of suggestions, full of valid and available domain names that you can register right away. The best such tools include: LeanDomainSearch, created by the guys at Automattic (also known for WordPress.com). For example, this is what you get when looking up 'coffee': LeanDomainSearch Business name generator by Shopify works similarly to the above, and also helps you build a Shopify store with the domain name of your choice. Nameboy is a bit more old-school - especially in its design - but it's still useful. This one needs more specific input, and does a better job once you have a general direction you want to follow with your name. - Karol K - Winning WP


Use an appropriate domain name extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it's been around for so long. A bevy of new generic top-level domains - like .photography, .nyc and .guru - offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they're often used: .co : an abbreviation for company, commerce, and community. .info : informational sites. .net : technical, Internet infrastructure sites. .org : non-commercial organizations and nonprofits. .biz : business or commercial use, like e-commerce sites. .me : blogs, resumes or personal sites. Pro tip: You don't need to build a website for every domain. Just forward any additional domains to your primary website. - Andrea Rowland - GoDaddy


Go after .com

When it comes to extensions, being unique isn't always better. While new extensions like '.me' or '.pro' may feel hip and eye-catching, '.com' is still the easiest to remember and most often used. In fact, _ of all websites use a '.com' extension. If you can't get the '.com', go with other well-known extensions like '.co' or '.net' or '.org'. Then plan on acquiring the .com in the future. Of course, you'll need to check who owns the .com first. If a big brand already owns your preferred .com, you won't be able to afford to buy it from them down the road. Unless you make mega bucks. But what about those country-specific extensions, such as '.nl' for the Netherlands, or '.de' for Germany? These are perfectly fine if you're not planning to do business outside the country you select. For instance, the .ca extension is great for a Canadian company operating solely in Canada. - Denis Pinsky - Forbes


Use a Domain Name Generator to Gather Ideas

Okay, so by this point you should have at least a general idea of some possible words to put in your domain. But, some of those words may already be taken, trademarked, or just don't have the 'sound' you're looking for. That's where domain name generators come into play. These generators can turn your ideas into fresh, available domains. Here are some of our favorite domain name generators to try out: Wordoid. This tool allows you to plug in a word, and it will come up with ideas that either contain that word, begin with that word, or end with that word. Lean Domain Search. This tool matches your keyword with other keywords, and generates a list of available domains. DomainHole. This tool allows you to search keywords, find expired domains, generate new names, and more. - ROBERT MENING - WebsiteSetup


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