Tips for choosing domain name from experts

Use broad keywords

"Keywords in a domain name can help with the cognitive fluency biases, but also from an SEO perspective. Google has been biasing away from these exact match and partial match domains, but the anchor text you get from people linking to your domain can help. If you can get a keyword mention in your domain name that helps make it obvious what you're website is about, go for it. But if you're trying to secure a keyword rich or a keyword targeted domain, I would stay away from those in 2017. They don't carry the weight that they used to, and have negative associations (with users and search engines) that you should avoid. For example, I would not purchase a domain name like; RecipesForPasta.com or BuyPastaOnline.com. I would instead, go for something very broad like Gusto.com. Think about Amazon.com or Google.com, which clearly has no association with what it is. These are very well-branded, but don't have keyword richness to them. It's more of a creative association, just like "gusto" means "taste" in Italian. So I might be tempted to go in that direction instead." - Rand Fishkin - Moz


Easy to Pronounce

"As easy as your domain name rolls off the tips of your fingers, it should roll off the tip of your tongue. This makes it easier for visitors to share your domain name by word of mouth, and makes it easier for you to share your site with friends and potential customers. You can test this the same way as with the "spelling". Write your domain name on a piece of paper and ask 10 people to pronounce it. If more than a few people struggle to pronounce it, you should simplify it. Here's what to keep in mind: You want your domain name to be passed along easily by you and others. And the only way for that to be possible is if it's 1) easy to spell and 2) easy to pronounce." - ROBERT MENING - WebsiteSetup


Buy the Common Misspellings of Your Domain

"This, however, can grow your annual domain bill even further, so it's your call. In general, you're going to be pretty safe if you just focus on a couple of the most likely misspellings of the domain. Looking at my earlier example, Lotterio.com could be misspelled as Loterio.com - single 'T'. Once you have those, redirect them back to your main domain name." - Karol K - Winning WP


Make it brandable

"Brandable, meaning that when you hear or see the domain name, it sounds like a brand. Which means that hyphens and numbers are a real problem because they don't sound like a brand. They sound generic, or strange. For example, if we wanted to create a pasta website that has pasta recipes and sells some pasta related e-commerce products on it; Pasta-shop.com would be hard to brand, say, or remember. PastaAficionado.com sounds brandable, is unique, but quite challenging to say. PastaLabs.com would be amazing because it has a scientific connotation to it, is very brandable, unique, memorable, and stands out." - Rand Fishkin - Moz


Avoid strings of words

"If you have a wide range of interests and you also want to incorporate keywords in your domain, you might be tempted to string them all together. I recommend against this simply because it's confusing. LuresRodsLinesPoles.com is a recipe for major confusion when a visitor is trying to remember the correct order." - Amy Lynn Andrews


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