Tips for choosing domain name from experts

Keep It Concise

In general, when it comes to the length of your domain, shorter is better. According to research from Gaebler.com, a magazine for entrepreneurs, the top-5 websites have approximately 6 characters in their domain name. As you move down through the list of the top 1 million domain names, there is a direct correlation between domain name length and popularity. (Popularity in this case refers to the amount of web traffic the site receives.) Domain name length Source: Gaebler.com And in the top 100 websites, the longest domain is 17 characters. All of this data shows that you should keep your domain name concise. Aim for 6-14 characters - and remember: the shorter, the better. Most likely the shorter domain name are taken LONG time ago and sold for thousands of dollars. So if you can't find something short, make it brandable. My own site - WebsiteSetup.org is exactly 12 characters. - ROBERT MENING - WebsiteSetup


Avoid obscure terms

If you are trying to appeal to a wide audience, avoid using niche-specific terms in your domain that someone outside your niche would be unfamiliar with. - Amy Lynn Andrews


Use a Domain Name Generator to Gather Ideas

Okay, so by this point you should have at least a general idea of some possible words to put in your domain. But, some of those words may already be taken, trademarked, or just don't have the 'sound' you're looking for. That's where domain name generators come into play. These generators can turn your ideas into fresh, available domains. Here are some of our favorite domain name generators to try out: Wordoid. This tool allows you to plug in a word, and it will come up with ideas that either contain that word, begin with that word, or end with that word. Lean Domain Search. This tool matches your keyword with other keywords, and generates a list of available domains. DomainHole. This tool allows you to search keywords, find expired domains, generate new names, and more. - ROBERT MENING - WebsiteSetup


Always Go for the .com

Let me say this again: Wherever possible, always go for a .com domain. Exhibit A: This site. Technically speaking, the .com is just one of many domain name extensions (TLDs) that are available (more on TLDs and other components of a domain name here). Some of the other popular options include, .net, .org, .co, .edu, .biz, or even things such as .shop, or .blog. And while all those fancy TLDs are tempting, getting the classic .com is nearly always the right thing to do. Two reasons: People are more familiar with .com domains than with anything else; they will default to typing '.com' into the browser address bar, and are unlikely to remember your extension if it's too weird. Everyone will always assume a website is a .com. The .com TLD is used by ~47% of all websites, data says. Can they all be wrong? What all of this means is that if your perfect .com is taken, then perhaps you should either forget about that name entirely or try contacting the current owner to see if they're willing to sell the domain to you. Warning! This could be expensive. - Karol K - Winning WP


Don't fall for trends

Just because something is trending now, it doesn't mean it always will. Copying what someone else is doing can lead you down the wrong path. Stay away from odd spellings and lots of hyphens or numbers. Keep it simple, focused and easy to remember. - Ryan Shelley - Search Engine Land


Register Your Corresponding Social Media Handles

Social media is key these days - whether we like it or not. The average web-connected human spends one hour on Facebook every day, and, in total, Facebook gets 2 billion visits a month. That's BILLION. What I'm trying to say is: People are much more likely to check what's going on with your brand on Facebook than by actually visiting your website. This is just one of the reasons why you absolutely have to have your professional profiles set up on the most popular social media sites. Whenever possible, get the same handles as your domain name. If these are taken, be creative and use some suffixes or prefixes. Some options: now, daily, hq, get, app. For example, my fictional Lotterio.com brand could go by LotterioHQ on Twitter. - Karol K - Winning WP


Make it easy to type

If your URL is hard to type, people won't. Difficult words to spell and long URL strings can be extremely frustrating to your end users. Sure, you may be able to add a nice keyword with a long URL, but if the user experience is negatively impacted, you'll ultimately suffer. - Ryan Shelley - Search Engine Land


Marry your domain name

It sounds odd, but you have to be absolutely sure you love your domain name. Once it's set, you have it for years to come. If you decide later to rename it, then you will lose time, money, branding, and rankings. We do not recommend changing your domain once your blog has been live for any considerable amount of time. - Ogi Djuraskovic - FirstSiteGuide team


Avoid doubled letters

It's a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like WordPresssetup.com will be more prone to typos, and result in lost traffic. - wpbeginner


Help Yourself to Some Domain Name Generators

This is another kind of helper that you can use if you're finding it hard to come up with a cool domain name, and thus, by extension, your business name as well. These tools are very simple to use, but also surprisingly helpful. All they need is one keyword from you - a seed keyword (or a seed key-phrase) - and, in return, they give you tens or even hundreds of suggestions, full of valid and available domain names that you can register right away. The best such tools include: LeanDomainSearch, created by the guys at Automattic (also known for WordPress.com). For example, this is what you get when looking up 'coffee': LeanDomainSearch Business name generator by Shopify works similarly to the above, and also helps you build a Shopify store with the domain name of your choice. Nameboy is a bit more old-school - especially in its design - but it's still useful. This one needs more specific input, and does a better job once you have a general direction you want to follow with your name. - Karol K - Winning WP


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