Tips for choosing domain name from experts

Choose a unique name

If you are marketing yourself, ideally you'll be able to use your first and last names (johnsmith.com or janesmith.com). Even if you aren't marketing yourself, it's not a bad idea to register your name as a domain now, in case you want to use it in the future. If you are marketing your business, you should see if your business name (yourbusiness.com) is available. Using a search engine like Google, search for your proposed blog or website name. Does your search show any sites with similar domain names? If it does, try a different name. Giving your website a name that's similar to other existing sites is the first step to failure. Also, don't choose names that are plural or misspelled versions of existing sites. - Ogi Djuraskovic - FirstSiteGuide team


But all the good names are taken!

Be creative. It's very possible (and in many cases probable) that you'll come up with the perfect domain only to find it's already taken when you try to register it. Don't be afraid to go back to the drawing board. Try looking up similar words in the thesaurus. Ask others for ideas. Mix words up or around. Use a tagline, a nickname or a phrase you say all the time. - Amy Lynn Andrews


Use the Right Domain Name Extension

When you choose your domain name extension, you can be sure of one thing: '.com' is still the best. According to research from Registrar Stats, 75% of domains have the '.com' extension, second is '.net' and third is '.org' Why? Well, '.com' is more familiar and easier to remember. While there are many successful websites with a '.net' and '.org', your website will probably do better if it has a '.com' extension. It's the safer bet. My advice: Go with .com. If that's taken, try .net or .org. If these are taken too, you'd be better off brainstorming a new domain name. And oh, also avoid those weird extensions like '.club', '.space', '.pizza' and so on. - ROBERT MENING - WebsiteSetup


Make it intuitive

A good domain name gives people a strong idea of what a website will be about. Being able to look at a domain name and say, 'Oh, they probably do this. This is probably what that company is up to.' is a big win. PastaPerfected.com for example is pretty obvious, intuitively about pasta, and anyone could figure that out. - Rand Fishkin - Moz


Always Register Your Domain Name Yourself

It's a good idea to not let anyone else (such as an agency) register a domain name for you. Even though it's slightly less hassle that way (since someone else does all the work), it can lead to trouble later on. If someone else registers the domain, you're giving them a hold over you and your website. If you ever want to move away from their services, you can encounter trouble in terms of them not being too eager to transfer the domain over to you and give you full control of it. Just to name a few bad things that can happen: They may take an awfully long time to complete the transfer, they may try to extort some fees from you to do that, or they may decline completely (based on some fine print in your initial agreement). Plus, perhaps most importantly, if the agency/person goes bankrupt or loses access to the domain registrar for whatever reason, you could lose your domain name entirely. Long story short, always register your domains on your own. It's not that difficult anyway. - Karol K - Winning WP


Use an appropriate domain name extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it's been around for so long. A bevy of new generic top-level domains - like .photography, .nyc and .guru - offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they're often used: .co : an abbreviation for company, commerce, and community. .info : informational sites. .net : technical, Internet infrastructure sites. .org : non-commercial organizations and nonprofits. .biz : business or commercial use, like e-commerce sites. .me : blogs, resumes or personal sites. Pro tip: You don't need to build a website for every domain. Just forward any additional domains to your primary website. - Andrea Rowland - GoDaddy


Make it easy to pronounce and spell

You should be able to easily share your domain when speaking as well as writing. You never know when you'll be asked to share your domain name in person. It should be easy to understand and spell for any listener. - wpbeginner


Use keywords

Have you read my post What is SEO? (And Why It Matters)? Your domain is one of the best places to use a keyword or two. And the more compact and closer to the beginning of your domain, the better. For example, if 'fly fishing' is your keyword, FlyFishingAdventures.com is better than AdventuresInFlyFishing.com. - Amy Lynn Andrews


Brainstorm

Pick at least five words or phrases that describe the key topic of your website. Write them down, then mix and match the words to create possible domain names. Choose one that sounds good and will be memorable. There's a rule in advertising that says when launching a new product, you need to start by making a list of ten names. The first three are easy. Maybe you can do five or six without breaking a sweat, but by the time you get to last one, you'll be stuck for more ideas. Using the outline described above, choose the best one from your list and you are on your way. Don't be afraid to ask some friends what they like. That's the best way to help choose your domain name! - Ogi Djuraskovic - FirstSiteGuide team


Use a Domain Name Generator to Gather Ideas

Okay, so by this point you should have at least a general idea of some possible words to put in your domain. But, some of those words may already be taken, trademarked, or just don't have the 'sound' you're looking for. That's where domain name generators come into play. These generators can turn your ideas into fresh, available domains. Here are some of our favorite domain name generators to try out: Wordoid. This tool allows you to plug in a word, and it will come up with ideas that either contain that word, begin with that word, or end with that word. Lean Domain Search. This tool matches your keyword with other keywords, and generates a list of available domains. DomainHole. This tool allows you to search keywords, find expired domains, generate new names, and more. - ROBERT MENING - WebsiteSetup


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