Tips for choosing domain name from experts

Use a Thesaurus for Domain Name Ideas

Okay, so no matter what I say about picking a domain name that's brandable, simple, has a good ring to it, is easy to memorize, and so on and so forth, the fact of the matter is that coming up with a truly good name is hard. Sometimes, you'll easily go through tens of different terms before you settle on that perfect one, while other times nothing will seem good enough. In that case, Thesaurus.com can be the secret weapon in your arsenal. The site will help you find synonyms and also provide quick definitions to help you not to make a silly mistake by building your domain name around a word with a meaning you've misunderstood. Note: As I mentioned above, it's not advisable to just go with a standard, dictionary word as your domain name, even if it comes from a thesaurus. Always add some modifiers to it, or turn it into something original by changing a few letters here and there. - Karol K - Winning WP


Use a Domain Name Generator to Gather Ideas

Okay, so by this point you should have at least a general idea of some possible words to put in your domain. But, some of those words may already be taken, trademarked, or just don't have the 'sound' you're looking for. That's where domain name generators come into play. These generators can turn your ideas into fresh, available domains. Here are some of our favorite domain name generators to try out: Wordoid. This tool allows you to plug in a word, and it will come up with ideas that either contain that word, begin with that word, or end with that word. Lean Domain Search. This tool matches your keyword with other keywords, and generates a list of available domains. DomainHole. This tool allows you to search keywords, find expired domains, generate new names, and more. - ROBERT MENING - WebsiteSetup


Avoid trademark infringement

You have to be careful because it's not whether you think your domain name could be confused. It's whether you think a judge in a jurisdiction, where a company might take legal action against you, would consider your domain name confusable. This can also create brand confusion, which is hard for your brandability. You should talk to an attorney or a legal professional if you have real concerns. Trademark owners can attempt to sue a domain name owner, who's owning the domain legitimately and using it for business purposes, and that sucks. - Rand Fishkin - Moz


Make it easy to type

Finding a domain name that's easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site. - Andrea Rowland - GoDaddy


Avoid trademark infringement & confusion

The ideal domain name is distinctive. It shouldn't be easily confused with the name of another site or brand. After all, you don't want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here. On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that's too similar to another business can lead to your name's search engine results being littered with irrelevant links. - Denis Pinsky - Forbes


Choose a Brandable Name

We all know that branding is crucial to long-term success, but what exactly makes a domain name brandable? There are many factors that come into play here, but the most important ones are as follows: A brandable name has no specific meaning (eg 'Google' is not a word, 'YouTube isn't one either). It's unique - your competition doesn't use anything similar. It's easy to memorize - not too wordy, no complex vowel combinations. It's easy to pronounce and dictate over the phone. It sounds trustworthy - some names can be a little shady by definition, for instance, WinTheLotteryToday.com may be too bold, but Lotterio.com sounds way better. To make the brainstorming process easier, you can experiment with some combinations of actual words and random suffixes, like I did with the Lotterio.com example above. The main goal here is to create a potential for the domain name to build brand value over time. In other words, as much as possible, try making sure the name has a good ring to it. It should be fun to say out loud, and not difficult to memorize immediately. Think about the likes of Uber: It's short and snappy, and there's no confusion as to how to spell it - even when mentioned in passing in a conversation. - Karol K - Winning WP


Use an appropriate domain name extension

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it's been around for so long. A bevy of new generic top-level domains - like .photography, .nyc and .guru - offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they're often used: .co : an abbreviation for company, commerce, and community. .info : informational sites. .net : technical, Internet infrastructure sites. .org : non-commercial organizations and nonprofits. .biz : business or commercial use, like e-commerce sites. .me : blogs, resumes or personal sites. Pro tip: You don't need to build a website for every domain. Just forward any additional domains to your primary website. - Andrea Rowland - GoDaddy


Use keywords

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google. It is very hard to find a good domain with your target keywords that's not already taken. You will need to be creative and combine your keywords with other words to make your domain stand out. - wpbeginner


Avoid trademark problems

Once you've decided on your top choices for your site name, make sure you are not violating anyone's trademarks. To check within US, visit uspto.gov/trademarks and do the search before you register the name. It is always good to check now because this could kill a great website and business down the road. Also, if you are going to include some big name product, such as Twitter or Facebook, review their terms and conditions. Most will not allow you to use their name in any part of your domain. - Ogi Djuraskovic - FirstSiteGuide team


Keep it unique and brandable

Your blog domain name must be unique, so you'll stand out in your readers' minds. It's smart to research other blogs in your niche and find out what domain names they're using. You don't want to accidentally use a trademarked name, or get accused of copying another blogger. You can also choose to pick a domain name that's more brandable. Brandable domain names are unique, catchy, and memorable. For example, 'Amazon.com' is a much more brandable name than 'BuyBooksOnline.com.' - wpbeginner


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