Tips for choosing domain name from experts

Keep It Concise

In general, when it comes to the length of your domain, shorter is better. According to research from Gaebler.com, a magazine for entrepreneurs, the top-5 websites have approximately 6 characters in their domain name. As you move down through the list of the top 1 million domain names, there is a direct correlation between domain name length and popularity. (Popularity in this case refers to the amount of web traffic the site receives.) Domain name length Source: Gaebler.com And in the top 100 websites, the longest domain is 17 characters. All of this data shows that you should keep your domain name concise. Aim for 6-14 characters - and remember: the shorter, the better. Most likely the shorter domain name are taken LONG time ago and sold for thousands of dollars. So if you can't find something short, make it brandable. My own site - WebsiteSetup.org is exactly 12 characters. - ROBERT MENING - WebsiteSetup


Choose a unique name

If you are marketing yourself, ideally you'll be able to use your first and last names (johnsmith.com or janesmith.com). Even if you aren't marketing yourself, it's not a bad idea to register your name as a domain now, in case you want to use it in the future. If you are marketing your business, you should see if your business name (yourbusiness.com) is available. Using a search engine like Google, search for your proposed blog or website name. Does your search show any sites with similar domain names? If it does, try a different name. Giving your website a name that's similar to other existing sites is the first step to failure. Also, don't choose names that are plural or misspelled versions of existing sites. - Ogi Djuraskovic - FirstSiteGuide team


Make it short

Length matters because of the processing fluency that we talk about above. The fewer characters a domain name has, the easier it is to type, say, share, and the less it gets shortened on social media sharing platforms and search results. Shorter is better. - Rand Fishkin - Moz


Brandable Over Generic

Creative and brandable are always better than generic. Remember: Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand. Here's the main difference between a brandable and generic domain name: A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. For example, do you know the difference between Healthinsurance.net, Newhealthinsurance.com, or Healthinsurancesort.com? Probably not, right? These are horribly generic. They don't have any meaning. You won't hear anyone talking about how awesome 'Insurance.com' is. Plus, variants of the word 'insurance' will increase the competition and make it blend in even more. But sites like UnitedHealthCareOnline.com and Anthem.com stand out, because they stand for something. When people hear those domain names, there is a trust factor there. Here's how to find a more brandable domain name: Create new words. You can make up your own catchy, new words. That's what Google, Bing, and Yahoo did. Use existing words. You can use a thesaurus to find interesting words that fit your brand. Use domain name generators. These tools can help you create a unique, brandable domain name from your initial domain ideas and keywords. (We'll highlight some of our favorite domain name generators later on in this post.) - ROBERT MENING - WebsiteSetup


Keep it short

While keywords are important, don't go overboard with domain length. It's better to have a domain name that's short and memorable. It's a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users will also be more prone to entering typos with longer domain names, and you'll lose out on that traffic. That's why it's a good idea to keep your domain length short. - wpbeginner


The Right Domain Will Help You Get Found

Domain names impact your rank in search results. Search engines like Google try to determine what your website is about so they can list it in relevant searches. The domain is one of the first places they look for clues about your business. To help potential clients find you in searches, choose a domain name with keywords related to your business. For example, if you are a contractor, you might want to purchase a domain name like www.yournameconstruction.com - Wix


Start with keywords

Before logging into to your favorite domain registrar, take some time to brainstorm a few ideas. It can be helpful to have three to five keywords in mind when doing this exercise. These words and phrases should clearly define what you do (or want to do). Mix and mash them together and see what looks right and makes sense. Don't force the process - just let it flow. For example, let's say you are starting a local bakery. Some terms you want to include would be your city, fresh bread, baked goods, bakery and so on. Here's a pro tip: Use prefixes and suffixes to help you create a good domain that grabs attention. For this example, you may end up with a domain like superfreshbread.com. - Ryan Shelley - Search Engine Land


Avoid strings of words

If you have a wide range of interests and you also want to incorporate keywords in your domain, you might be tempted to string them all together. I recommend against this simply because it's confusing. LuresRodsLinesPoles.com is a recipe for major confusion when a visitor is trying to remember the correct order. - Amy Lynn Andrews


Try a domain selection tool

If you are having a hard time brainstorming for an idea, no worries, the internet has your back. Try using a domain selection tool to help you find the perfect domain. Tools like DomainsBot or NameMesh can help you find that perfect domain. But remember to adhere to the advice above when using these tools. - Ryan Shelley - Search Engine Land


Easy to Pronounce

As easy as your domain name rolls off the tips of your fingers, it should roll off the tip of your tongue. This makes it easier for visitors to share your domain name by word of mouth, and makes it easier for you to share your site with friends and potential customers. You can test this the same way as with the 'spelling'. Write your domain name on a piece of paper and ask 10 people to pronounce it. If more than a few people struggle to pronounce it, you should simplify it. Here's what to keep in mind: You want your domain name to be passed along easily by you and others. And the only way for that to be possible is if it's 1) easy to spell and 2) easy to pronounce. - ROBERT MENING - WebsiteSetup


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