Tips for choosing domain name from experts

Keep it short

Shorter URLs are easier to type and remember. They also allow more of the URL to show up in the SERPs, they fit on business cards better and they look better in other offline media. - Ryan Shelley - Search Engine Land


Be memorable

There are millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others. Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it. - Andrea Rowland - GoDaddy


Make it easy to type

If your URL is hard to type, people won't. Difficult words to spell and long URL strings can be extremely frustrating to your end users. Sure, you may be able to add a nice keyword with a long URL, but if the user experience is negatively impacted, you'll ultimately suffer. - Ryan Shelley - Search Engine Land


Check social networks

Before you register your desired domain name, it's always a good idea to check social networks for the same name. To keep your site name constant and to build your brand, you want a name that is readily available. For example: check facebook.com/yourdomain, twitter.com/yourdomain - and secure them as well. KnowEm is a great tool to use to see if certain names are already branded on social platforms. - Ogi Djuraskovic - FirstSiteGuide team


Avoid trademark infringement & confusion

The ideal domain name is distinctive. It shouldn't be easily confused with the name of another site or brand. After all, you don't want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here. On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that's too similar to another business can lead to your name's search engine results being littered with irrelevant links. - Denis Pinsky - Forbes


Keep it short

While keywords are important, don't go overboard with domain length. It's better to have a domain name that's short and memorable. It's a good idea to keep your domain name under 15 characters. Longer domains are harder for your users to remember. Not to mention, users will also be more prone to entering typos with longer domain names, and you'll lose out on that traffic. That's why it's a good idea to keep your domain length short. - wpbeginner


Target your area

If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: PhoenixGlassRepair.com. - Andrea Rowland - GoDaddy


Always Register Your Domain Name Yourself

It's a good idea to not let anyone else (such as an agency) register a domain name for you. Even though it's slightly less hassle that way (since someone else does all the work), it can lead to trouble later on. If someone else registers the domain, you're giving them a hold over you and your website. If you ever want to move away from their services, you can encounter trouble in terms of them not being too eager to transfer the domain over to you and give you full control of it. Just to name a few bad things that can happen: They may take an awfully long time to complete the transfer, they may try to extort some fees from you to do that, or they may decline completely (based on some fine print in your initial agreement). Plus, perhaps most importantly, if the agency/person goes bankrupt or loses access to the domain registrar for whatever reason, you could lose your domain name entirely. Long story short, always register your domains on your own. It's not that difficult anyway. - Karol K - Winning WP


It's okay to append or modify it

If your domain name is not available, it's okay to go out and add a suffix or a prefix. It is okay to use an alternate TLD extension, like we talked about previously, and it's okay to be a little bit creative with your online brand. For example, let's say my brand name is Pastaterra. Maybe I've already got a shop somewhere maybe in the Seattle area and I have been selling pasta at my shop and now I'm going online with it. Well, it is okay for me to do something like ThePastaterra.com, or PastaterraShop.com, or even Pastaterra.net. With these rules in mind, I would love to hear from all of you about your domain choices, domain name biases, and what you think is working in 2017. Hopefully we'll see you again next week for another edition of Whiteboard Friday. Take care. - Rand Fishkin - Moz


Make it expandable

You never know how your business might expand, so avoid names that box you in. For example, FlyFishingLures.com is nice, but what if you want to sell fishing poles down the line too? I also recommend avoiding life-stage-specific names like AllAboutMyWildAndCrazyToddlers.com. (It's good now, but they're toddler years will be over so fast!) - Amy Lynn Andrews


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