Tips for choosing domain name from experts

Short and sweet

The shorter the better. Enough said. - Amy Lynn Andrews


Keep It Short, Simple, and Predictable

So, we already talked about brandability (if that's a word), but there are also some other, more general, characteristics of a quality domain name. The big four being: short - preferably with fewer than 15(-ish) characters, excluding the TLD simple - no hyphens, no underscores, no complicated words as part of the domain, or any other punctuation just words - avoid using numbers unless absolutely necessary (for example, if it's part of your brand name, such as 9gag.com) predictable - no weird spellings (for example, if your name is Myke and you want to make it part of your domain - such as MykeBlogs.com - every single time people will mistype it as MikeBlogs.com. - Karol K - Winning WP


Make it expandable

You never know how your business might expand, so avoid names that box you in. For example, FlyFishingLures.com is nice, but what if you want to sell fishing poles down the line too? I also recommend avoiding life-stage-specific names like AllAboutMyWildAndCrazyToddlers.com. (It's good now, but they're toddler years will be over so fast!) - Amy Lynn Andrews


Consider Buying the Other Main TLDs as Well

Having your main domain name extension secured - be it a .com or a local TLD - is only step one. Step two is getting all of the other popular TLDs, and then setting them to redirect to your main TLD. For example, if your desired address is SeeMeBloggin.com, also consider getting the likes of: SeeMeBlogg.in SeeMeBloggin.co SeeMeBloggin.net SeeMeBloggin.org SeeMeBloggin.co.uk, etc. While this will contribute to your overall domain name bill at the end of the year, you're also preventing possible trouble further down the line. Mainly, you wouldn't want to end up competing with another site with the same domain name but ending in a different TLD. Some other things you don't want: People creating imposter sites - sites that look like yours but aren't (meant to trick people). People registering some of those missing TLDs and then trying to sell them back to you at a much higher rate. Genuine visitors mixing up your TLD and not being able to access your website. - Karol K - Winning WP


Avoid trademark problems

Once you've decided on your top choices for your site name, make sure you are not violating anyone's trademarks. To check within US, visit uspto.gov/trademarks and do the search before you register the name. It is always good to check now because this could kill a great website and business down the road. Also, if you are going to include some big name product, such as Twitter or Facebook, review their terms and conditions. Most will not allow you to use their name in any part of your domain. - Ogi Djuraskovic - FirstSiteGuide team


Be memorable

There are millions of registered domain names, so having a domain that's catchy and memorable is essential. Once you've come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others. Quick solution: Got a great idea for a domain? Register your name today and put a website out there before someone else beats you to it. - Andrea Rowland - GoDaddy


Make it intuitive

A good domain name gives people a strong idea of what a website will be about. Being able to look at a domain name and say, 'Oh, they probably do this. This is probably what that company is up to.' is a big win. PastaPerfected.com for example is pretty obvious, intuitively about pasta, and anyone could figure that out. - Rand Fishkin - Moz


.Com? .Org? .Info?

Every web address ends with a period followed by a domain extension. Those 3 to 4 letters are known as 'top-level domains' (TLDs). Wix lets you choose from 33 TLDs. Each one has its benefits, so find the one that best suits your business. - Wix


Keep it short

Shorter URLs are easier to type and remember. They also allow more of the URL to show up in the SERPs, they fit on business cards better and they look better in other offline media. - Ryan Shelley - Search Engine Land


Marry your domain name

It sounds odd, but you have to be absolutely sure you love your domain name. Once it's set, you have it for years to come. If you decide later to rename it, then you will lose time, money, branding, and rankings. We do not recommend changing your domain once your blog has been live for any considerable amount of time. - Ogi Djuraskovic - FirstSiteGuide team


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