Tips for choosing domain name from experts

Build your brand

If you can't find a good domain that meets the previous rule, use branding to distinguish yourself. Using a unique moniker is a great way to build additional value. Take note that, because of this need for brand-building, you'll likely be slower to gain traction than if you used a more simple and straightforward domain. But, if done correctly, the effort can pay off in the long run. - Ryan Shelley - Search Engine Land


Make it easy to type

Finding a domain name that's easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site. - Andrea Rowland - GoDaddy


Make it expandable

You never know how your business might expand, so avoid names that box you in. For example, FlyFishingLures.com is nice, but what if you want to sell fishing poles down the line too? I also recommend avoiding life-stage-specific names like AllAboutMyWildAndCrazyToddlers.com. (It's good now, but they're toddler years will be over so fast!) - Amy Lynn Andrews


No hyphens

It's not very smooth or punchy to specify a hyphen. ('Hi my name is Jane and my domain is fly hyphen fishing dot com.') - Amy Lynn Andrews


Exact Match Domains (EMD)

An exact match domain is a web address that is identical to the word or phrase that a user entered into Google or another search engine. For example, if someones searched for 'Weather,' the EMD is 'www.weather.com.' - Wix


Avoid trademark infringement & confusion

The ideal domain name is distinctive. It shouldn't be easily confused with the name of another site or brand. After all, you don't want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here. On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that's too similar to another business can lead to your name's search engine results being littered with irrelevant links. - Denis Pinsky - Forbes


Buy the Common Misspellings of Your Domain

This, however, can grow your annual domain bill even further, so it's your call. In general, you're going to be pretty safe if you just focus on a couple of the most likely misspellings of the domain. Looking at my earlier example, Lotterio.com could be misspelled as Loterio.com - single 'T'. Once you have those, redirect them back to your main domain name. - Karol K - Winning WP


Easy to say and spell

The goal is for your domain name to be passed along easily by you and by others. This is more likely to happen if people don't have to stop and think about how to say or spell it. - Amy Lynn Andrews


Lock the Domain So It CanÍt Be Stolen

Even though it may seem odd at first, domain hijacking actually happens more often than you'd imagine. Not going into the boring technical details, your domain can be stolen via several means. Most commonly, this involves either hacking your password or convincing you to give out your password via a phishing attack, plus some other fun things. Basically, if someone gains access to your registrar's user account, they can do whatever they wish with your domains. Some domain registrars offer a feature in which they keep your domain in Registrar-lock status, which prevents unauthorized attempts at domain transfers. In this state, your registration information and DNS configuration cannot be changed until you unlock your domain name. Luckily, enabling this option is often very easy and only requires you to select a specific box in your registrar's user panel. - Karol K - Winning WP


Leave room to expand

It's smart to choose a domain name that's related to your niche because it gives users some idea of what your site is about. But you don't want to limit your options too much. For example, a florist might choose a domain name like orchidblog.com, but then want to start blogging about other flowers besides orchids. In that case, the domain might prevent you from attracting readers interested in other flowers. - wpbeginner


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